BY LOUSINE KARIBIAN, THE NETWORKING QUEEN
I’m sure you have tried ‘networking’ for business in hopes of making new connections. After all, you are reading a blog written by moi! aka Lousin Karibian, The Networking Queen. I will tell you though, it wasn’t an over night title just handed to me. I spent over 10 years networking, attending hundreds of networking events and personally analyzing over 10,000 professionals in different professions ‘doing their networking tricks’ in hopes of some magic.
Well, in the next paragraph I will give away a few networking secrets that I used at the August 30th Awards Lounge that The World Networks sponsored. The event was presented by LA Fashion Corner and Notice Network and brought out 520 music and entertainment industry professionals.
The World Networks Ambassadors and members proudly attended the event to share their ‘networking secrets’ with the crowd. The evening started off by DJ Anna Pani of JQ Entertainment (one of our current members) who locked in some new fans and new performing opportunities. And since I just got back from China! I thought why not have our friends in China perhaps invite her for a few performances. Do you see some magic about to happen here?
Well, lets get to the Networking Secrets I had promised you…
Networking secret #1! Networking is about relationship building. Find something interesting about the person or some catchy topic to discuss. I recommend something about the person or their favorite topic. For example, I met a team of photographers at the event. Instead of me trying to ask for their business card right away I asked where are they from? They said, “Brazil”…that was exciting! So what did I do next? I said, “How funny! I want to launch my company in Brazil…we should stay in touch”. Do you think that worked well? SURE DID! Now when we are ready to launch The World Networks in Brazil we have some press contacts already.
Networking secret #2. Do not rush but do not take too much time either! I was in the restroom and over heard two ladies talking about how they are not sure if the man who claimed to be a big shot producer was really legit. Of course I had to step in and share my input. The ladies complained how they had been talking to this one individual for half an hour and they couldn’t figure the man out.
BIG NO! If you’re trying to network and the initial conversation is taking over 5 minutes WALK AWAY! Why do you ask? Well, because time is expensive and precious. If that person is a big shot producer does he really have over 30 minutes to spent with most of the gusts at the event?
Now, these are just my thoughts on the situation. But from my experience this is what I recommend and it works with great results.
MAKE YOUR NETWORKING FAST AND EFFECTIVE
Find out what the person does.
Find out who does that person want to connect with?
Find out if you or someone you know may be of value to that person.
THINK OF THE PERSON FIRST BEFORE YOU THINK OF YOUR OWN NEEDS!
By following these steps you spent only a few minutes, respecting their time and your time. You found out important information about that person and you can contact them at a later time (I recommend a follow up withing the next 2 days).
BIG PROBLEM AND BIG ‘DO NOT DO THIS’ IN NETWORKING
DO NOT walk up to a person, hand over your business card and try to SELL! If you have met me before you know that the ‘WORD SELL’ does not come out of mouth very often.
Remember it is all about RELATIONSHIP BUILDING and being of VALUE TO ANOTHER PERSON. The sell will have naturally.
Networking secret #3 ALWAYS FOLLOW UP! I hear people saying “well I don’t think he can afford my services…why would I take the time and follow up with him?”
That is a BAD ANSWER! First, do no judge people!
Second, perhaps that person does not need your services today but maybe he will next month.
Third, maybe his sister might need your services and since he now knows you and you had emailed him a great follow up…why wouldn’t he connect you with his sister?
You see how the networking magic works now? I really hope you enjoyed this post. Be sure to share it with your ‘network’. Feel free to email me any questions or comments, Lousine@TheWorldNetworks.com
AUGUST 30TH, 2015
THE WORLD NETWORKS SPONSORS
AWARDS LOUNGE ‘CELEBRATING MTV VIDEO MUSIC AWARDS’
BESO RESTAURANT, HOLLYWOOD